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| Image from Trackhouse Racing |
It has been announced Tuesday morning (02/01/22) that Trackhouse Entertainment Group's founder Justin Marks, and Dana White, President of UFC, have signed a marketing partnership, designed to boost growth in both NASCAR and UFC (Ultimate Fighting Experience). The first section of this collaboration was announced earlier this morning, with the news that Ross Chastain will also be sponsored by Dana White's Howler Head Kentucky Straight Bourbon Whiskey for the NASCAR Clash at the LA Coliseum.
Justin Marks said, "Partnering with someone like Dana is what the Trackhouse mission is all about. We want to transcend our sport, work with innovative minds and powerful brands, and Dana White, along with Head Howler and UFC exemplify that. Dana's influence, vision and passion is inspiring and I'm looking forward to working with him on amplifying both our brands, and hopefully along the way, learning from him as well."
Dana White said, "I love the vision that Justin Marks has for Trackhouse. I'm excited to be part of it and two of my favorite things are fast cars and Howler Head. I'm so excited that we will be making our first NASCAR appearance this weekend. This is an absolute badass car, and I can't wait to see it compete on the track at the Coliseum on Sunday."
The NASCAR Busch Light Clash will be held at the LA Coliseum on February 6th, beginning at 6:00 P.M. E.T. It will be televised live on FOX and will also be radio broadcasted on MRN.
Number 1 in your hearts, Number 1 on the track!!! We're comin' @NASCAR
— HowlerHeadWhiskey (@HowlerHead) February 1, 2022
🏎: @TeamTrackhouse
✇: @RossChastain pic.twitter.com/lGTkvwgcPr
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