Stewart-Haas Racing lands new sponsorship in Mahindra Tractor Company

 

Stewart-Haas Racing

    It was announced Friday (12/10/21), that Mahindra Tractors will become the primary sponsor for Chase Briscoe and the No. 14 Stewart-Haas Racing Mustang in 2022. 

This sharp looking, red No. 14 Ford Mustang will make its NASCAR debut in February at the Busch Clash. The paint scheme will also be run in the Daytona 500. 

Alongside his sophomore season in the NASCAR Cup Series, Briscoe will return to his dirt-track roots January 10th through the 15th, participating in the 36th annual Chili Bowl Nationals at the Tulsa Expo Raceway within the SageNet Center. Mahindra Tractors will also be the primary sponsor of Briscoe’s No. 5 midget for the Chili Bowl events.

A Houston-based company, Mahindra Ag North America is part of Mahindra Group’s Automotive and Farm Sector, the No. 1 selling farm tractor company in the world, based on volumes across all company brands. Mahindra offers a range of tractor models from 20-125 horsepower, with many implements to choose from.

The deal is said to be a multi-year partnership, but the number of races as Briscoe's primary sponsor has not been unveiled. Stewart Haas Racing also noted that Mahindra Tractors will be the anchor sponsor of the No. 14 car for the upcoming 2022 race season.

The 14 is used to winning in red, and @ChaseBriscoe_14 is ready to carry the legacy with @TonyStewart on his side.

We’re excited to welcome @Mahindra_USA as the primary partner for the No. 14. pic.twitter.com/Gleuw8ASBm

— Stewart-Haas Racing (@StewartHaasRcng) December 10, 2021

Mahindra x SHR

Learn more about the partnership: https://t.co/jgTrUAO89t pic.twitter.com/1QiFJQeaD6

— Stewart-Haas Racing (@StewartHaasRcng) December 10, 2021