It was announced this morning that the first 24-hour television network dedicated to western lifestyle, dubbed The Cowboy Channel, has partnered with Richard Childress Racing for the NASCAR 'Go Bowling At The Glen' race at Watkins Glen International. Austin Dillon will be driving featuring the western sponsor on his RCR No. 3 Chevy Camaro in the road course race at Watkins Glen International on August 8th, 2021.
The Cowboy Channel, headquartered in Fort Worth Stockyards, streams content related to all sorts of western sports and lifestyle such as bull-riding, rodeos, barrel racing, roping, western music and fashion, and more. The television channel also features live coverage of PRCA western events, illustrating the raw talent of many tough cowgirls and cowboys competing for the champion title in December's National Finals Rodeo, of which The Cowboy Channel also covers.
Dillon, who is a two-time NASCAR Champion and 2018 Daytona 500 winner said, "I grew up watching Western movies, spending Christmas at my grandfather's place in Montana, and overall embracing the western lifestyle so it's really special to be able to unite two important interests of mine by featuring The Cowboy Channel on the No. 3 Chevrolet at Watkins Glen International. We even have John Wayne riding along with me this weekend on the car - one of my heroes. I hope that the race allows NASCAR fans to learn about The Cowboy Channel and subscribe to The Cowboy Channel if they aren't already."
The NASCAR Cup Series 'Go Bowling At The Glen' race at Watkins Glen will be aired at 3 P.M. ET on Sunday, August 8th by NBC Sports Network.
NEWS: The @Cowboy_Channel has partnered with RCR for the NASCAR Cup Series race at @WGI.@austindillon3 will drive the No. 3 The Cowboy Channel Chevrolet Camaro ZL1 1LE.https://t.co/SdYj3w3ps8
— RCR (@RCRracing) August 5, 2021
The No. 3 @Cowboy_Channel Chevy is ready to wrangle some corners at The Glen. ðŸ¤
— RCR (@RCRracing) August 5, 2021
Plus, John Wayne is on it. 💯 pic.twitter.com/7U1Z1fbo0T
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