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| Sean Gardner/Getty Images |
Today it was announced that JTG Daugherty Racing has enhanced their partnership with Bimbo Bakeries for the NASCAR Cup Series 2022 season. Bimbo Bakeries owns brands like Entenmann’s and Thomas English Muffins, which have been primarily featured as a sponsor on the No. 37 Chevrolet. This liaison between the two partners has bloomed throughout the past several years, and continues to grow stronger as time moves forward.
"We are excited to expand our sponsorship with JTG Daugherty Racing in 2022," Breakfast Vice President and Bimbo Bakeries' General Manager John Lee said. "The unique sponsorship approach has connected our brands with retailers and consumers to deliver both short-term sales results and long-term brand building."
JTG Daugherty Racing co-owner Tad Geschickter said that, "We will continue to focus on the things that are most important to their brands in 2022 - building brand affinity, delivering real shopper engagement, and growing sustainable sales. Bimbo Bakeries USA is a leader in the baking industry, and we're proud to show our relationship after working with their Entenmann's Donuts and Thomas' English Muffins and Bagels brands this season."
Today, JTG Daugherty Racing strengthened their partnership with Bimbo Bakeries USA, announcing multiple brands will be premier sponsors during the 2022 @NASCAR Cup Series season.
Read more here: https://t.co/oKBmlaH630@ThomasBreakfast | @Entenmanns | @NBCSports | #NASCAR pic.twitter.com/OwL7tpXnlO
— JTG Daugherty Racing (@JTGRacing) July 23, 2021
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