Richard Childress Racing announces multi-year sponsor in 3CHI for Tyler Reddick

Richard Childress Racing

    Richard Childress Racing unveiled on Tuesday morning (01/11/2022), the multi-year sponsorship of 3CHI, a Hemp-based product company. 3CHI will become the anchor sponsor for the No. 8 Chevrolet Camaro, once again piloted by Tyler Reddick.

3CHI focuses on bringing natural science and new innovation to the hemp industry and has earned thousands of consumer testimonials to their benefit and enjoyment of 3CHI products. 3CHI produces products made by the industry’s best scientists, using the highest quality natural and organic hemp.

3CHI will replace the longtime partner of Caterpillar, who has quietly exited as an RCR partner at the end of 2021. The announcement of this sponsorship is quite surprising, as NASCAR had previously banned the promotion of cigarettes and vapes within the sport, but most likely have reviewed some of the stipulations to allow this type of sponsorship.

Richard Childress Racing

RCR has put together a very attractive paint scheme for the No. 8 3CHI machine. Utilizing most of the new space created by the new door number placement, their logo fits nicely between the number and the rear wheel well, leaving room above the wheel well for the website of 3CHI. RCR also has used a golden chrome on the door number, complimenting the white and dark brown base colors.

This paint scheme will make its on-track debut in the 2022 "Daytona" 500 on Sunday, February 20th, also marking the debut of 3CHI's NASCAR sponsorship. This race will be aired live at 2:30 PM ET on FOX.

New anchor sponsor for Tyler Reddick: hemp-based product company 3Chi. Multiyear deal.

— Bob Pockrass (@bobpockrass) January 11, 2022

Welcome to the team, @3ChiCanna. pic.twitter.com/RPCCehdqya

— RCR (@RCRracing) January 11, 2022